On Friday, January 1, 2010 millions of spectators from around the world saw Kiwanis at its best during the 121st Tournament of Roses Parade as the Kiwanis entry won the Isabella Coleman Award, for best presentation of Color & Color Harmony through floral use.The Award was the 14th earned since Kiwanis first became a part of the Annual New Years Day Event in 1984. Over 7,000 Kiwanis Family volunteers were used to decorated the Kiwanis Entry, "Above The Rest" and eight others built by the Phoenix Decorating Company. The Kiwanis Club of Rose Float was chartered in 1983 to design and produce the annual float and to procure the 7,000 volunteers needed each year. The design for 2011 will be released in February and the Club will go about its duty of building another award wining float.